6 Ways to Raise Your Engagement Rate on Insta

Three decades ago, all of the attention was about how big an influencer's audience -- just how many Instagram"followers" they had. Brands and entrepreneurs alike supposed that with more followersmeant more earned for each dollar invested, or so they thought.

A low ER is a cause of concern, yet the origin of which could be a number of things.
Before I tell you how you can raise your ER, I will lay out a few of the main factors in what can make it be low.

To compute your ER, you can use one of the free Instagram tools such as the MightyScout participation rate calculator. It is calculated by adding together your comments and enjoys and dividing it by your follower count -- usually given as a result of the ordinary ER throughout the last 30 posts.
While a 2.5percent ER for an influencer with 2,500 followers could be considered low, it would be considered ordinary for one with over a thousand followers. Nevertheless, let's look at some industry benchmarks. Below is a guideline to get an influencer with 10,000 followers:
Greater than 2 percent = Low engagement rate.
Between 2% and 4% = Good participation speed.
Measure 4 percent = High participation rate.
What's your participation rate important?
As I said, entrepreneurs appreciate this metric and maintain it high when analyzing what they'll provide you with, or even when they'll contact you in the first place. A bad ER means they're putting their advertising dollars in danger. Whether you utilize Instagram for company, or on your own, upping your ER ought to be top of mind.
Top 6 Ways To Increase Your Donation Speed
Grow your viewers with genuine followers
Among the simplest ways to grow your follower count is by follow & refollow, which I laid out in my guide on developing your follower count. Although, this approach should not be relied upon as your heart development strategy as it attracts a majority of bots and other influencers who are simply just after and unfollowing.
I believe building your account to acquire more social signals is vital. Having over 10,000 followers provides you more status. Now when actual Instagrammers land in your profile, they will be more likely to follow you.
If you watched my movie about the best way best to raise your follower count, you'd have noticed that engaging on market hashtags with personalized remarks and a powerful call-to-action to accompany you, is among the greatest ways to develop an authentic audience which values the content you create for them.
2. Increase the quality of your content
Definitely among the most important factors in increasing your ER is the quality of your content. It's also no secret that Instagram captions are key to creating engaging content. The caption you write should also include at least one question (preferably as the first sentence).
If you doubt your creative capability to curate premium excellent content, then collect inspiration from other successful influencers. Follow those you hope to be like and also get started mimicking the content that they produce, right down to what is in the backgrounds of the photographs and exactly what Instagram filters they use. Can they post a photo licking ice cream with one leg in the air, standing on the sidewalk with a palm tree in the background? Great, replicate it.
As you may not consider yourself artistic or creative right now, you are able to copy people who are till you are. These are abilities which can be developed with practice, not an issue of"you either have it, or you don't."
You've got the answers to this exam, all you need to do is copy them on paper.
3. Post according to your audience insights
If you haven't already switched your Instagram profile from a personal to a company account, take action now. There aren't any downfalls to having a company account, nor is it reserved for companies. Among other perks, you'll receive access to audience insights. This will breakdown as soon as your audience is most active, supplying you with the best times to upload your own posts. But you should aim to place an hour or two prior to your peak engagement window, particularly if this window falls 9PM or after. Reason being, your post is only going to be seen for a couple hours before most of your followers will soon be shutting off their phones at night before going to bed.

4. Concentrate on providing value
If you are a student of ours, then you will have found me preach over and over on providing value for your viewers. I have said it before and I will say it again; folks don't care about you, they just care about everything you can do to them.
Be it entertainment, business training, fitness tips, or technician recommendations -- you have to choose what skill set you have that others can benefit from.
Whenever your audience appears to you for assistance and guidance on a specific subject, they will naturally be more in tune with your content. I use this example a lot, and buy instagram followers for good reason:
You're a style influencer who specializes in supplying affordable fashion advice to lower and working class folk. Your audience loves your articles and seeks your advice -- you supply them value.
However, most trend influencers just share their favorite outfits in overly staged photographs with simple post captions. There is nothing that creates that influencer unique and their viewer's interest in them often stops at look.
If you are struggling to find a means to provide value, start by becoming a student of your own craft. As you create articles and grow your own audience, engage in Facebook groups, masterminds, and subreddits. They say you're the topic of the five people you spend the most time together -- why can't one of these five be entire communities in your area of interest or expertise?
When you are feeling confident enough to start teaching others your craft, then incorporate it in your content. You can even use Instagram Stories to poll our viewers to see what kind of content they would discover valuable.
5. Archive or delete low engaging articles
Quick, easy, and straightforward. Sort through your posts and archive (or delete) any that doesn't match the aesthetic of your page, or received low involvement. This will instantly increase your ER since these posts will no longer be skewing your own numbers.
6. Use niche hashtags
You likely utilize hashtags already, but how much thought do you give to which ones you use? The motive hashtags work for many people is because they either already have a large accounts and can appear in the'Top Posts' for that niche, or they're smart and choosing market hashtags.
Create a bank of 3--5 individual lists of 30 hashtags and store them in your phone's notes or at Google Drive. Immediately after you upload a post, paste them inside the very first remark.
If you select only the ones which have been used millions of times, you'll only click here show up at'Recent' to get a couple of minutes before you are too far down the feed for anybody to locate you.

I will really share with you one pair of 30 hashtags that we use, here you go:

#instagramtips #instagrammer #instagramfollowers #instagramarketing #digitalmarketing #socialmediahelp #contentstrategy #socialmediatip #socialmediamarketingtips #socialmediamanager #growthhacking #socialmediatools #influencerswanted #brandambassdorswanted #microinfluencer #influenceragency #influencerstyle #influencerlife #instainfluencer #discoverunder5k #discoverunder50k #discoverunder10k #discoverunder100k #lblogger #brandinfluencer #digitalinfluencer #digitalmarketingtips #socialmediaguru #socialmediamarketing #marketing101


7. BONUS: Join engagement pods*
Engagement pods are Direct Message (DM) groups of influencers of up to 32 people, who will each share their articles to the team to possess another members move into like and comment on their articles.
You can find these pods by appearing on Reddit or inside Facebook Groups. They are easy enough to find within a couple of minutes.
While these may be powerful, they do have their downfalls. It's common practice to post generic remarks like"OMG I need this" on group member's sponsored posts, which can be easily spotted by manufacturers. When the only folks commenting on a place are different influencers, it is clear that they're busy in engagement pods.
They will also be time consuming since you'll often have to like and remark on dozens of posts every day. Who would like to open their Instagram program and find that they have 87 posts they need to enjoy and comment on? Not I. If I had been you, I'd simply use them to kickstart your expansion and then ditch them once you have momentum.
What's the buzz about Instagram automation tools?
Don't. Can Instagrammers not learn their lesson when Instagram banned countless accounts for buying enjoys and comments? All these Instagram bot automation tools are not only costly, they don't promise any results and are often run by 17 year old, self-proclaimed marketing professionals. They're also against Instagram's Conditions of Service, which means there is a high risk of being caught in one of their mass account cleanups they perform a few times per year.
How do you prefer to spend all the time and money growing an Instagram account through automation tools, simply to open the app one day and see that your account was banned? I really don't imagine you would discover that enjoyable.

It holds potential to earn you more than a 9--5, in a portion of this time. Soak up as much info as you can online, place these practices into place, and have patience.